What is a Marketplace Integrator?
One of the most important features of ProductFlow is our Marketplace Integrator. You hear it more and more these days: selling via marketplaces. Not surprising, because extra sales channels often equate to extra turnover. For example, many retailers sell via marketplaces such as bol.com, Amazon or fonQ. But what exactly is such a marketplace and how does it work? And why do you need a Marketplace Integrator? We are happy to tell you more about this.
A marketplace is basically an online sales platform. An example of such a platform is bol.com. While you sell items via bol, bol itself acts as an intermediary. With the help of this you sell your products to the consumer. That is convenient, but also costs a lot of work.
Without Marketplace Integrator you will spend a long time integrating your product range into your bol.com sales account. Each item needs a photo, price, description and promotional tactics. If you have a lot of products, you will be working on this for an endless amount of time. Do you also want to sell the same products on other marketplaces (such as Amazon, eBay or Zalando)? Then everything starts all over again. Not very convenient! That's why using a Marketplace Integrator is a good idea.
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Experience a Marketplace Integrator
TABLE OF CONTENTS
Easily manage all your marketplaces
But using a Marketplace Integrator, what exactly does that mean? The name actually says it all; a Marketplace Integrator helps you integrate your products on different marketplaces. This way you immediately work a lot more efficiently.
In other words: with such an integrator you can, for example, link your PIM, ERP or WMS system to multiple marketplaces. As a result, you can easily keep track of these sales channels, but you can also optimize them without effort. You can easily view all your sales channels at one central point.
Using Marketplace Integrator a good idea?
Especially when you sell through different marketplaces, using a Marketplace Integrator is a good idea. This is especially true when you are dealing with a large assortment. Is your range small, but would you like to expand it or start selling across the border? Then using a Marketplace Integrator is also a very good step in the intended direction.
Not selling through marketplaces yet? Then definitely consider it! By selling via, for example, Amazon, Bol.com, Zalando, VidaXL or Blokker.com, you gain direct access to your potential target group. As a result, you experience the following benefits, for example:
- A larger reach (than is possible through your own webshop)
- Extra sales channels, often without high costs
- Relatively easy to sell abroad
- Increase brand awareness
- A better competitive position
Using Marketplace Integrator is even easier with the help of a PIM system
Most Marketplace Integrators work with a system you already use, such as a PIM system. PIM stands for product information management. You store all your product information in this system, so that you can use it more easily for different purposes. For example, you can automatically publish it on invoices and quotations via this system. Do you link your PIM system directly to a Marketplace Integrator? Then you can easily publish the same data via different sales channels.
ProductFlow is also a PIM system, but not just any one; we offer a PIM system and a Marketplace Integrator via one central point. Curious how this works exactly or what the benefits are? Then read on at the bottom of this page, contact contact or plan a non-binding demo right away.
All the benefits of a Marketplace Integrator at a glance
It is probably already clear that the use of a Marketplace Integrator provides mountains of efficiency. Yet there are more reasons for using such a system. Here we highlight a few other benefits of using a Marketplace Integrator like ProductFlow's.
You integrate a lot of information about your products in your Marketplace Integrator. You can even synchronize this information to different marketplaces with just one click of a button. That sounds pretty simple, but behind the scenes it's quite complicated.
Every marketplace asks for different information. They have different requirements for your product content. You immediately meet all those requirements in your Marketplace Integrator, so that you can easily upload the correct information to the relevant channel via the system.
Because everything works so efficiently, scaling up is also a lot easier. Feel free to add new products as soon as everything is online. You can sell these directly through all desired channels.
With the help of a good Marketplace Integrator like the one in ProductFlow you don't work with fixed sales prices. For example, bet on the best market position or the lowest price. Are your competitors' prices changing? Then your price will change automatically. All you need is a minimum and a maximum selling price.
Based on this price range, the integrator determines the correct amount. Prefer to work with a fixed price? Then of course you can.
Thanks to the PIM system link to your Marketplace Integrator, all product information is located at one central point. This is not only efficient, it also increases internal productivity in a qualitative way. As a result, all product data is always correct and also consistent across all different marketplaces.
When you use a Marketplace Integrator, you achieve this consistency almost instantly. Do you want to change or improve something in the product data? Then you only do this once and you will see it reflected on all the different channels. This is due to continuous real-time synchronization. If you adjust a price error in the system, it will appear online on all marketplaces within seconds. That's so nice, because that saves a lot of unwanted risks.
Marketplace Integrator of ProductFlow
Where can I sell my products through ProductFlow's Marketplace Integrator?
ProductFlow works with many marketplaces and can therefore advise you on the best sales channels for your company. For example, via ProductFlow you can easily sell on bol.com, Amazon, Google Shopping, Facebook, Instagram, Naduvi, Cdiscount and more.
But ProductFlow has another very important advantage. It is a PIM system and a Marketplace Integrator in one! Ideal, because that way you immediately have everything in one place. Here we briefly explain what a PIM system really entails.
What is a PIM system?
In a PIM system, a 'Product Information Management' system, you collect all information about your products. Without a PIM system, brands do this through all kinds of different places. For example, via an ERP system and all kinds of loose, shredded documents.
Excel in particular is still popular for this. Companies process sales prices and discounts, but also product descriptions and the availability of physical products in the warehouse. Not very convenient, because this results in data fragmentation of the product information, with all the negative consequences that entails.
A handy solution for this is the PIM system. You collect, manage and publish your data from one central point. You keep track of the entire sales process and the entire life cycle of products in a clear way.
PIM system and Marketplace Integrator in one
If you work with ProductFlow's Marketplace Integrator, you no longer need an external PIM system. With our platform you use both in one! This makes everything even simpler: making a properly working link is no longer necessary, you simply work with the same system for both applications. Choosing this unique combination in ProductFlow is therefore definitely a good idea.
Which solutions our Marketplace Integrator software offers you depends on your type of company. Read here how your company benefits from our services.
As an online retailer, you often already sell through various channels. Growing further often seems easier than it is. Different marketplaces have different content requirements. The overview is lost and many available tools do not make it much better. For example, you need to build a completely new webshop or redesign your current webshop. Not very efficient! ProductFlow acts from experience and makes scaling up extra easy for you.
Content is one of the most important building blocks of your online success! We understand that your brand has a unique story. That is why the ProductFlow platform has been set up with the motto 'content first'! This software makes it easy to manage and optimize your content.
Wholesalers nowadays have many competitors in addition to many products. This is the case, for example, if consumers decide to buy products directly from the manufacturer. With ProductFlow you not only manage your gigantic stock, we also help you find the right, lightning-fast sales channels with a brand new revenue model.
Not all retailers are big online yet. Do you only sell products in a physical store? Then that is a missed opportunity! Consumers are increasingly shopping online. With ProductFlow you sell quickly through the channels you want, from one platform. Even if you have no technical knowledge!
Don't you have a webshop at all? Unlike many other Marketplace Integrators, this is no problem at all with ProductFlow. Curious how this works? Feel free to contact us for more information.